[PDF.08zo] Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

[PDF.tb92] Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Persuasive Technology: Using Computers  B.J. Fogg epub
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 | #351951 in Books |  Morgan Kaufmann |  2002-12-30 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.25 x.65 x7.52l,1.48 | File type: PDF | 312 pages

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||6 of 6 people found the following review helpful.| Dated Overview on Captology|By Edward J. Barton|First off, this book has good, solid psychology behind it - and human psychology isn't dated. The ability to understand how technology can be used to persuade people to behave in certain ways, to elicit behaviors, and that technology can be used as a tool, as a social actor or as a medium for information is pretty solid and "time

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on...

You can specify the type of files you want, for your device.Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)   |  B.J. Fogg. I really enjoyed this book and have already told so many people about it!

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