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Persuasive Messages: The Process of Influence

William Benoit, Pamela Benoit




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Persuasive Messages: The Process  William Benoit, Pamela Benoit epub
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 | #676954 in Books |  William Benoit Pamela Benoit |  2008-01-14 |  2008-01-04 | Original language:English | PDF # 1 |  9.70 x.87 x6.70l,1.10 | File type: PDF | 288 pages

 | Persuasive Messages The Process of Influence

||0 of 0 people found the following review helpful.| Wonderful reference. Buy it for keeps!|By Just James|Great textbook! If you're studying communications and plan to be a communications professional, I would recommend purchasing rather than renting this book. You'll benefit from this book as a reference, and not just as a semester-long text.|0 of 0 people found the following review helpful.| Four Sta

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

  • A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
  • Offers a new...

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